Clients
Growth Marketing, Sales Funnels & Community Activation
I work with More Life Adventures, a premium fitness and travel retreat brand, as their growth marketing manager. I built their “Adventure Chats” webinar funnel, manage and grow their email list, launched lead magnet campaigns, drove audience engagement on LinkedIn, and led weekly email communications. Alongside execution, I advise on their sales strategy, audience research, and DM outreach, fully owning their growth experiments to drive leads and community activation across all touchpoints.
High-end Brand Authority Building & Newsletter Strategy
I support Nomadory, a premium handcrafted rug & interior design product brand, by launching and managing their newsletters for designers and partner brands. I created their newsletter strategy from scratch to position Nomadory as a trusted voice in the interior design space. Through curated monthly content, I highlight their craftsmanship, elevate brand storytelling, and nurture relationships with designers and the industry.
Community Growth, Event Marketing & Thought Leadership Expansion
For two years, I worked as the marketing executive and right-hand to the founder of Women in Travel CIC, a global community empowering women’s career growth. I led the growth of their Male Allyship Network, coordinated online and live events, including the IWTTF conferences and awards in London, and drove LinkedIn, social media, and email marketing initiatives. My work helped solidify their leadership position in the travel industry, expanding their influence and engagement through a powerful blend of strategic marketing, event production, and community building.
Digital Expansion & Monetisation Strategy for Print Media
I led the transition from a purely print model to a digital-first approach. I launched their first digital newsletter, migrated their contact base, and designed a sustainable email communication strategy to keep their community engaged between quarterly print issues. I also provided strategic consulting on monetisation opportunities, guiding the team on how to attract advertisers and feature sponsorships for the new digital editions, ensuring the magazine stayed relevant and profitable in a changing media landscape.
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